We design meaningful user experiences and interfaces for impact-driven businesses and causes.
User experience (Ux) design
UX design is the process we use to create web and mobile products that provide innovative, meaningful and relevant experiences to users.
It is all about making sure that users have a positive experience when using a web or mobile product. UX design is to help you understand your user's problem to better make decisions.
User interface (UI) design
UI design, on the other hand, focuses on the look and feel of a web product or service through the graphic environment (colours, fonts, icons, animations, etc.).
At Gaialab, we take a five-step approach to design high-quality effective web/ mobile products or services. We use a human-centered approach, meaning that we focus on the users and their needs to create a solution.
The objective of this phase is to explore an idea, identify a problem and define a goal. It's about understanding the context, what the web/mobile product or service is all about as well as the problem(s) we're trying to solve. We also take this opportunity to get to know the client and the users.
We gather information around the user's behaviour to identify “pain” points and design opportunities. If the product doesn't exist yet, we look at the current system in place and how we could improve it with the future product. We use methods such as : interviews, focus groups, field research, surveys, user personas and card sorting. This gives you good insights into different options before making decisions.
We analyze the current market landscape to get some insights into mistakes to avoid and popular design trends.
After collecting qualitative and quantitative data, we analyze it and synthesize into user personas and a customer journey map to accurately represent each step of the journey the user goes through. Such techniques provide an excellent way for grouping related content and identifying clusters of information. The user journey map gives us essential insights into how users will interact with the product or service at various stages. Then, we build the user flows to segment and define a user experience. The user flow will very beneficial for the design process.
Before getting to into real design, we start making low/medium/high-fidelity wireframes Wireframes to help ensure that all user needs are being met. They display the basic features such as functionality and content architecture.
Mockups and prototyping
Once wireframes are completed and approved we can prototype your final web/mobile product. This early version of your product will allow to see how different pieces come together in the design.
5. Usability testing
Usability testing is an important step in the process of designing a web/ mobile product or service. In order to get real-time feedback from potential users, we do our usability tests face-to-face or in the field so that they can share their thoughts on what works well and where things may need some work before launch day.
The concept of “human-centered design” is born from the desire to improve the product development process and avoid any errors in product orientation. The term is defined in ISO 9241-210:2019.
Human-centered design is a development approach to design useful and easy-to-use systems. It puts the users, their needs and their expectations at the heart of the design process and takes into account the human factor, as well as the technical literacy supporting the usability of a web/mobile product or service.
An effective user-centered UX/UI design process will take both of the user experience and the look factors into account to create a meaningful product that is clear and easy to use and visually attractive. Only once we have a good understanding of the problem can we start working on finding an effective solution.
We learned from our experience that unfortunately customers place too much emphasis on the development and the look of an app at the expense of UX. As a result, they end up with products that may look great but are difficult to use. This can lead to frustration for users and ultimately cause them to abandon the product altogether.
UX is crucial for any web/mobile product or service and can quite simply make the difference between an app that is adopted and an app that is not adopted.